Call center software company Five9 (NASDAQ:FIVN) shares surged more than 7% on Monday on rumors it and Zoom (NASDAQ:ZM) are once again discussing a potential merger.

Shares were up over 14% at one point during the session.

According to Bloomberg sources, Five9 is working with advisers as it seeks to gauge interest from potential buyers, and it has already held talks with Zoom.

Zoom and Five9 terminated a planned all-stock merger in September of 2021 after Five9 shareholders rejected the deal because Zoom’s share price declined.

The acquisition was expected to help enhance Zoom’s presence with enterprise customers and allow it to accelerate its long-term growth opportunity.

At the time the original deal was announced, Zoom’s CEO Eric Yuan said, “We are continuously looking for ways to enhance our platform, and the addition of Five9 is a natural fit that will deliver even more happiness and value to our customers.”

Five9 Inc . might also attract other strategic suitors, the report said.

“We continue to view FIVN as a highly strategic asset in CCaaS, warranting some takeout premium,” analysts at Wells Fargo said in a note.

The analysts raised the price target by $10 to $100 per share on takeover rumors.
Analysts at DA Davidson warned investors that the “deal controversy will result in increased price volatility in the near term.”