Starbucks announced Green Dot Assist, a generative AI-powered virtual assistant for baristas.
The program is designed to help learn how to make drinks, resolve maintenance issues, and more.
Green Dot Assist will be piloted at 35 locations, with more on the way, Starbucks said.
The coffeehouse giant is rolling out a new AI-powered virtual assistant called Green Dot Assist designed to help its baristas learn the ropes and handle issues efficiently. The program was created using the OpenAI platform through Microsoft (MSFT) Azure, Starbucks Chief Technology Officer Deb Hall Lefevre said in a LinkedIn post.
Baristas can ask Green Dot Assist, either verbally or using text on an in-store device, for a refresher on how to make a particular beverage or for troubleshooting tips if a machine isn’t working properly, among other things. The program will be piloted at 35 locations with more on the way, Starbucks said.
The move to embrace generative AI comes as Starbucks has become more old-fashioned in other ways under CEO Brian Niccol’s “Back to Starbucks” plan. Baristas have returned to writing names on cups with their signature Sharpies, more in-store beverages are served in ceramic mugs, and some cafe spaces have been redesigned to feel more cozy. Still, another mantra of Niccol’s initiative is to get customers’ their coffee in under four minutes, which Starbucks said Green Dot Assist will help with.
Shares of Starbucks were up 2% in morning trading Wednesday and were up slightly for the year going into Wednesday.