Analysis Featured News Stocks

Netflix, Hulu, and Amazon Prime Video subscribers are hitting ‘pause’ instead of canceling altogether

post-img

Streaming video services are seeing more customers hitting “pause,” The Wall Street Journal reports.

This means people cancel their subscriptions, only to re-subscribe soon after.

I admit to frequently quitting and rejoining Hulu — and data shows I’m not alone.

I have broken up with and gotten back together with Hulu so many times over the years that it would probably make the cast members of “Vanderpump Rules” say we were in a toxic relationship.

Once a year or so, I look at all the various subscriptions I’m paying for and, in a fit of budget-consciousness, decide that I must cancel something. Hulu seems to keep ending up with the short stick — but then a few months later, there’s some show I’m dying to watch, and I keep crawling back.

It appears I’m not alone: The Wall Street Journal reported Monday on the rise of the subscription pauser. The Journal examined subscription data from analytics firm Antenna to see the pattern of people quitting Netflix, Apple TV+, Disney+, Hulu, Max, Amazon Prime Video, and others.

Related Post