Introduction: A Bold Step for Institutional Bitcoin Exposure

On August 18, 2025, Dutch cryptocurrency services provider Amdax announced a groundbreaking plan to establish a bitcoin treasury company, with intentions to list it on Euronext Amsterdam. The initiative, named Amsterdam Bitcoin Treasury Strategy (AMBTS), is designed to cater to growing institutional and corporate demand for bitcoin as a long-term reserve asset.

This move signals a shift in Europe’s financial markets, where digital assets are no longer seen as speculative sidelines but as legitimate components of treasury and investment strategies.

Amdax’s Vision: Capturing 1% of Global Bitcoin Supply

Amdax’s bold ambition is to eventually control at least 1% of the total global bitcoin supply. With bitcoin capped at 21 million coins, this would equate to around 210,000 BTC—a staggering objective that underscores the company’s confidence in the future of digital assets.

CEO Lucas Wensing emphasized that institutions, governments, and corporations already hold more than 10% of all mined bitcoin, reflecting a paradigm shift in financial strategy. By launching AMBTS, Amdax aims to provide a regulated, transparent, and exchange-listed vehicle for investors who want direct exposure to bitcoin without the complexities of custody and self-management.

Why Euronext? The Case for Europe’s Role in Crypto Adoption

Choosing Euronext Amsterdam as the listing venue is strategic. Amsterdam is one of Europe’s financial hubs with a long history of innovation, including being home to the world’s first stock exchange in the 17th century.

By bringing a bitcoin treasury company to a mainstream exchange, Amdax seeks to normalize crypto adoption and bridge the gap between traditional capital markets and digital finance. For institutional investors wary of crypto’s volatility, a publicly listed treasury company offers both regulatory oversight and corporate governance.

Growing Institutional Demand for Bitcoin

The timing of Amdax’s launch coincides with a surge in institutional interest in bitcoin. Since 2020, companies ranging from Tesla to MicroStrategy have included bitcoin in their balance sheets. Central banks have also begun exploring digital asset reserves.

In Europe, pension funds and asset managers are increasingly seeking hedges against inflation and currency depreciation. A regulated treasury entity provides the security and compliance framework they require, while still giving them exposure to the upside of bitcoin’s long-term scarcity and adoption.

Market Reaction: Confidence in Crypto Infrastructure

News of Amdax’s plan has reverberated across European financial circles. Analysts describe it as a “natural next step” in bitcoin’s integration into mainstream finance.

Unlike exchange-traded funds (ETFs), which are often limited by jurisdictional rules, a listed treasury firm directly owning bitcoin represents a stronger vote of confidence in the asset’s role as a store of value. Investors gain exposure not through derivatives but through the company’s underlying bitcoin holdings.

Strategic Implications: A New Asset Class for Corporates

If successful, AMBTS could pave the way for other European firms to follow. Corporates and institutional treasurers have long relied on bonds, equities, and foreign exchange reserves for diversification. Bitcoin, with its capped supply and global liquidity, now enters that conversation as a legitimate strategic reserve asset.

This development not only boosts confidence in crypto markets but also enhances Europe’s position as a leader in crypto financial infrastructure—competing with the U.S., where bitcoin ETFs have dominated institutional inflows.

Risks and Challenges Ahead

While optimism is high, challenges remain. Bitcoin’s volatility poses risks to treasuries, and regulatory scrutiny in the European Union could tighten further as adoption accelerates. In addition, accumulating 1% of the global bitcoin supply will require significant capital inflows and market discipline.

However, proponents argue that bitcoin’s volatility has declined over time, especially compared to its early years, and that broader adoption will stabilize price movements. Amdax is betting that these risks will be outweighed by long-term returns.

Conclusion: A Landmark Moment for Bitcoin in Europe

Amdax’s announcement marks a landmark moment for bitcoin in Europe. By launching AMBTS on Euronext Amsterdam, the company is not only validating bitcoin’s role as a treasury asset but also providing a regulated, transparent, and accessible vehicle for institutional and corporate investors.

If successful, this could represent one of the most significant steps toward mainstreaming cryptocurrency as part of global finance, positioning Amsterdam as a central hub in the digital asset revolution.