Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Analysis News Spotlights Stocks Technology

Apple close to finalizing deal with FIFA over TV rights for new tournament

post-img

Soccer’s global governing body FIFA is close to an agreement with Apple to give the tech company worldwide television rights for a new, month-long club tournament, the New York Times reported on Monday.

The deal with Apple could be announced as soon as this month and valued at around $1 billion, a quarter of the $4 billion FIFA had first estimated, the report said, citing three people familiar with the matter.

The potential agreement would give the company’s streaming business an edge amid competition among streaming services providers to lap up rights for widely watched sporting events in a bid to add subscribers.

If the deal goes through, this would mark the first time that FIFA has agreed to a single worldwide contract, the report said.

Senior executives at FIFA, however, have raised concerns over the possibility of “free-to-air rights”, which would make the event only available to subscribers of Apple TV+, according to the report. It is unclear whether the deal includes any such rights.

Sponsors have also been reluctant to commit the $150 million that FIFA is seeking for sponsorship packages, the report said.

The 32-team event will be held next year between June 15 and July 13. Usually, no major events are scheduled during this period in order to allow players to rest in the off-season a year before the World Cup, according to the report.

FIFA has faced criticism from players unions for not consulting them before making announcements about the event, according to the report.

“As a general practice, FIFA does not confirm or deny commercial discussions,” a spokesperson for the governing body said.

Related Post