Apple Inc. (NASDAQ:AAPL) is preparing for an intriguing “Scary Fast” special online event today, where the tech giant is expected to reveal new Macs powered by its faster M2 Pro and M3 Pro Max chips. This move is predicted to bolster the momentum of its hardware ecosystem. Alongside this, there is also anticipation for the debut of an M3 iMac at the event.

However, those eagerly waiting for the MacBook Air update may have to show a bit more patience, with updates likely delayed until spring. Despite this, the special event is still part of a pivotal week for Apple. The company will also be conducting its September-quarter earnings call later this week on Thursday.

The event, along with the upcoming earnings call, underscores Apple’s continued commitment to enhancing its product line and maintaining its position in the competitive tech market. Today’s reveal of new Macs and an M3 iMac is expected to further strengthen Apple’s hardware offerings and appeal to both existing users and potential new customers.

Apple Inc., with its robust hardware ecosystem, continues to be a prominent player in the Technology Hardware, Storage & Peripherals industry. Apple’s market capitalization stands at a staggering $2,670 billion, and its P/E ratio is at 28.09, reflecting the high valuation the market places on the company.

Apple’s management has been aggressively buying back shares, indicating their confidence in the company’s future. Moreover, the company yields a high return on invested capital, further emphasizing its financial strength. Apple’s strong earnings have allowed it to continue dividend payments, maintaining a consistent dividend for 12 consecutive years, a testament to its financial stability and commitment to shareholder returns.