Here we are again, staring down the barrel of Amazon Prime Day — that glorious, totally not-made-up retail holiday. It’s the event that makes wallets open (digitally speaking) and deal hunters sharpen their spears (also digital). It’s also when we convince ourselves we absolutely, positively must have a waffle maker that’s also a Bluetooth speaker. Sure, Prime Day is a corporate invention, but if it means lower prices on gadgets, gizmos, and essentials you didn’t realize were essential, we won’t complain.

What we will do is help you find the absolute best Prime Day deals — and make sure they’re actually deals, not just price-adjusted wanna-bes. This year marks the 10th anniversary of the event, and I’ve tracked (and shopped) it since the beginning. So read on for some tips to help you max out your 2025 Prime Day savings.