News Spotlights Stocks

GOOGL: Google Rolls Out New Search Feature to Play Catch Up in Heated AI Race

post-img

In case you didn’t know that generative AI is all tech bros talk about, Google is reminding us again that generative AI is all tech bros talk about.

Generative AI is getting injected into every big tech we know about. Alphabet’s latest move makes sure the largest search engine doesn’t fall behind the curve. The company’s Google unit unveiled, you guessed it, a new AI-powered conversation-style feature to help you get custom-tailored responses to your queries.

The next evolution of the search engine is called “Search Generative Experience,” or SGE. It operates as a chatbot that will pop up above traditional search results and brags the ability to respond to follow-up questions. So when can we all get our hands on it?

US users will be the first to play around with the new tool, while expansion is planned over the coming weeks. The move comes after a dismal attempt to compete with Microsoft’s ChatGPT integration into Bing. Shares of Google parent Alphabet (ticker: GOOGL) jumped 4.3% on Thursday.

Related Post

[mstock id="67"]