Xiaomi (OTC:XIACF) has solidified its position in the Nigerian smartphone market, achieving a 19% share and outpacing competitors like Samsung (KS:005930), according to the latest report from Canalys. The company’s growth is attributed to its strategy of offering innovative and cost-effective products that resonate with local consumers.
Following this market success, Xiaomi introduced the Redmi 13C, a device boasting a MediaTek Helio G85 processor and a high-resolution triple camera system. The smartphone features a sizable 6.74-inch display with a 90Hz refresh rate, designed to deliver a smooth visual experience.
Xiaomi announced that the Redmi 13C would be available in three memory configurations: 4+128GB, 6+128GB, and 8+256GB. Customers can choose from a variety of colors, including midnight color, navy blue, clover green, and glacier white. The base model is competitively priced at ₦98,100, catering to budget-conscious buyers.
The company is positioning the Redmi 13C as an ideal gift for the upcoming festive season, highlighting its commitment to blending performance with affordability. With features such as a long-lasting 5000mAh battery and fast charging capabilities, Xiaomi aims to strengthen its market presence during the holiday shopping period.
As part of its marketing efforts for the new model, Xiaomi emphasizes the phone’s stylish design and robust feature set. The Redmi 13C’s launch is seen as a strategic move to build on the brand’s recent market share gains and to continue appealing to Nigerian consumers looking for quality smartphones at reasonable prices.
